TEMPTING OFFERS
ON ANY MOBILE

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Do You Have A Mobile Strategy?
"1 minute Presentation"

HOW TO SEDUCE ON MOBILE












RETAINER - UPSELLING - TRYING/BUYING - MOBILE AVAILABILITY - GRAND PRIZE - SOCIAL SHARING - DATA COLLECTION - GIFT CARDS

THINK ABOUT LOTTERY TICKETS

How tempting are they really?


May we invite you in playing this lottery ticket and win $45.000. (Scratch & Win) OK, you won 20 dollars, right, but still a prize... What if we could mobilize your deals and promotions, package it in a tempting scratch and win game casting, and offer anyone on any mobile phone your deals to be won; Then you're pretty sure many will take a chance, right. Mobile, makes it possible to give away prizes, without costing you any profit or turn-over. How is it done...

THE CHANCE OF WINNING IS SEDUCTIVE


We not only give everyone the chance to win, we let everybody win, just like you won $ 20. Seasondeals® seduces your customers via their mobile phone. After all, we can mobilize any deal and promotion you have and have the audience engage on their mobile phone. Then we let everyone win your 2nd prize.

Of course any merchant would want to have the option, without investing in expensive Apps, to connect with shoppers and customers on their cell phones. However, budget and technology did not allow this. Season.deals has changed this. We not only build these mobile campaignes , but we also offer the solution to bring the deal and promotion to the clients smartphone, where your offer will be available only for a limited period. Simply by using your store front, through posters, billboards, table talkers, your facebook page and pavement signs you already use.

MOBILE INCREASES YOUR SALES!


1. YOU'LL FIND MORE CUSTOMERS

  • If you have your deals and promotions digitalized, anyone can share this (online) with their friends. This will automatically lead to more customers, finding you!

2. YOU SELL AFTER CLOSING?

  • You don't know when your customer is ready to buy. With your promotions online, clients will decide when the time is right. You're adding an additional online channel!

3. YOU CAN SEDUCE THE AUDIENCE!

  • You encourage the audience via mobile, by giving them the chance to win a prize or a super interesting discount. And because everyone's winner, they are tempted to act...

EXAMPLE - DRINK ON THE HOUSE...


Imagine, you're eating out with your family, and during the main course the waitress comes to your table and asks; Win a free drink on the house! Without noticing your whahh reaction, she puts down this poster/ticket on the table. You play the game and you're a winner - Buy One Drink / Cocktail, get one on the house. Does your wife grab her phone too? And what about your children? Scratch for a free drink, nice right... This is the actual campaign

Now that you won, what are you having? Will you (Go crazy) and choose 1 out of the 15 cocktails, (see) on the bottom of the poster, or is your response - 2 glasses of wine please. So, you're ordering! And is your wife having a Margarita or a Baileys. And your children, they have another coke or juice? If you receive something for free (a prize) from someone, you're inclined to grant a favor in return, to the other person. Do you think chances are more or less likely, you will be spending more, because of this Win a free drink gimmick?


  • YOU ACCEPT THE PRIZE!
  • - And the restaurant owner, is it a good deal for him?
  • - It depends; If your spending is considered a bit thrifty, after all, you only ordered 1 water and 1 beer, and knowing the cocktail you're about to win set's you back $6,- (the mark up on any drink is 400-500 per cent), and is generating way more margin, it could be a good deal...
  • - And the children, they played and won too, right!
  • - If 'Win a free drink on the house' , would be deployed selectively, especially for those who are already seated, or tables where the consumption of drinks has come to a halt for whatever reason, would that increase sales and turnover, you think?
The concept highlighted

SEDUCTIVE CAMPAIGNS

The psychology of winning

Seasondeals® triggers the audience via mobile by having them win prizes. The prize should produce a euphoric moment. After that the winner shoud be encouraged to collect the prize. And to do that, mobile is ideally suited.


Psychologie en verleiding
  • - First we ensure each prize has a set, flexible expiration date. In order to create a feeling of missing out, the scratcher, that now has become a mobile coupon/voucher, counts down. A timer counts down from 10 minutes, 30 minutes, it's flexible. Winners are given the chance to think about the situation, and wonder how good the actual deal is! We however don't want to give to much time:
  • - Whether you win a free drink or a 70% discount on a jeans, the clock is ticking on your mobile. The prize has become personal. De voucher highlights - "watch the expiration" . Winners are notified of a simple action; Show the voucher to the waiter / sales person in order to have it redeemed. There is a real, physical prize, waiting for you. We hightlight and try to trigger Instant Gratification.
  • - Of course we realize only a percentage of winners will accept the prize and not everyone is going for it. However, depending on the quality of the offer, many will be triggered to accept your deal. A 30% OFF in-store poster is definitely perceived differently from a 30% OFF deal, counting down on your precious mobile. And up until now, no expensive labor or salesperson needed to be deployed. Mobile interaction can be deployed fully stand alone, and generating sales, without you even noticing.
WHY IT WORKS

Contact US:

Seasondeals US Office
Tel: (800) 921-4380 ext. 235
Fax: (888) 505-9365
P: + 1 720 763 9022
ovdl@season.deals
Contact: Onne van der Laak

Onne's Profile on Linkedin